Petal Head Florist Boutique

The objective was to develop a retro-inspired visual identity that balanced vintage charm with modern appeal. Drawing inspiration from 70s and 90s aesthetics, the branding direction explored playful typography, warm nostalgic tones, and bold graphic treatments that resonate with a trend-conscious Australian audience.

Alongside the brand palette, a series of merchandise concepts were developed to extend the identity beyond floristry. These included wearable and lifestyle pieces designed to position Petal Head as both a boutique flower studio and a culturally driven brand. The merchandise direction focused on creating designs that felt collectible, youthful, and visually aligned with Australia’s growing appreciation for independent, personality-led businesses.